Pre-bankruptcy shares dated 2000. Went bankrupt on April Fool’s Day 2001. Huge Multi-color cartoon vignette of a large computer, a teddy bear, and a toy cement truck. A Rise and Fall Tale of the Dot-Com Bubble. Once a prominent name in online toy retail. Saw a meteoric rise during the dot-com era. Followed by a swift and dramatic fall. Here’s a summary of its history. 1997: Birth of eToys. Launched in November 1997 by Toby Lenk. With backing from Idealab. Aimed to offer a convenient and hassle-free shopping experience for toys compared to traditional brick-and-mortar stores. Featured a vast online selection. EToys experienced a surge in customer base and sales. Capitalizing on the rising popularity of online shopping. Formed strategic partnerships with major companies like America Online and Yahoo! The stock price skyrocketed on the first day of trading. EToys faced several challenges. And difficulty achieving profitability. The dot-com bubble burst in 2000. Significantly impacting investor confidence and funding. The company struggled to adapt its strategy and manage finances. Leading to mounting losses. Unable to secure additional funding. EToys filed for bankruptcy and ultimately shut down.